Reset the Code was an awareness campaign launched following the results of the 2016 United States Presidential election. The University of Oregon campus and surrounding community saw a spike in hate crimes, and Allen Hall Advertising knew that we had to step in. This campaign garnered local and national news attention after its launch in December 2016.
In 2018, Reset the Code was awarded a merit award by the One Club Young Ones ADC: Young Ones ADC: Design for Good / Experiential Design.
Reset the Code Website
Our website was the cornerstone of our campaign, and allowed community members to learn what the symbol meant, take the pledge, learn how to take action in moments of uncertainty, get involved with events and movements on campus, and find out more about the campaign and our partners.
Strength In Story
Reset the Code created a space which allowed members of the community to step inside and anonymously share their daily struggles and experiences. Below are three of the ten of the stories that we shared through our website and social media outlets.
We created Reset animations, designed to teach bystanders how to confront an uncomfortable situation.
We wrapped the school's student hub, the Erb Memorial Union, in our manifesto.
This project would not have been possible without our tirelessly amazingly talented and dedicated team. Check out their work by clicking their names below.
Stefan Boehmer, Tylynn Burns, Chandler Carroll, Aven-itza De Primavera, Ricardo Gomez, Stephanie Hastings, Amelia Inouye, Cameron Kokes, Spencer Kupish, Hannah Lewman, Turner Maxwell, Brandon Montes-Nguyen, Will Nielsen, Raquel Ortega, Femke Paanakker, Tyler Robinson, Lina Rode, Sonali Sampat, Sarah Vella-Labrador, Thuc Vinh